THE FOUNDER, THE OPERATOR
“I've run my own P&L. I built IB Media from nothing, scaled it, and exited — so when I sit across from a founder, I'm not a vendor guessing at their business. I've stood where they stand.”
Every number on this site came from spend I managed, funnels I built, and brands I either owned outright or was trusted to grow. That's the difference between a marketer who reports on someone else's numbers and one who has lived inside the P&L — cash flow, margin, and payroll included.
That founder empathy is why the recommendations are never just “run more ads.” It's why the site, the funnel, and the automation matter as much as the media spend — because I've had to live with the consequences of getting that balance wrong, on my own money.